user based study from
http://adpearance.com/blog/5-myths-about-designing-for-women
http://marketingtowomenonline.typepad.com/blog/2010/04/great-example-of-a-website-designed-for-women.html#more
What could be changed from current site:
· A different color scheme.
· Site should have a look that appeals to the target audience.
· Remove whitespace that causes distracting effect.
· Displaying images of ads between articles will confuse user.Hence avoid such a layout
· unending scroll is not suitable.Instead a gallery view will provide easier preview and navigation
· Restructure the TopNav.
The UByKotex website which is identified as best design keeping in mind the female audience is the inspiration for this project.
